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Life in business is not about blending in with others; it’s about standing out because the value that you provide is different from the value that others provide.
Everybody has his or her God'given place in the world.
So what you need to do is focus in on that which is important to you and that which is important to your customers by tailoring your offerings and marketing materials in such a way that your customers can conceive the value that your unique brand provides.
Now in the other books that we have in this series, I talk about the unique talents and abilities that you have, and I called them your "uncommon millionaire talents."
And these are talents that are embedded in your DNA.
- Nobody else has the same DNA as you.
- Nobody else has the same fingerprint as you.
- And nobody else has the same uncommon millionaire talents as you do, even though they may be similar, because you are different.
Because the individual is different, the talents themselves become different.
And the more specific you are in using your uncommon millionaire talents and providing descriptions of these talents to your marketplace, the better your value proposition will be, and the better you'll be able to command higher and premium prices for the things that you offer.
