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And even though the product was greater in monetary value, in the case of the $5 product, the perception of the $5 product, in this case, was greater than the perception of the $1 product.
Keep in mind that in both cases, it was the same product.
Seest thou a man diligent in his business? He shall stand before kings; he shall not stand before mean men - Proverbs 22:29
You don't want to have a business where the perception of your offerings is low.
If you do, you will be voted out of the marketplace by your next competitor who can compete with you on the basis of price.
Never leave your brand to the whims and fantasies of your customers to shake you out of the market based on price.
Because if it is a price-oriented marketplace, then there’ll probably always be somebody who has a bigger pocket than you or someone willing to put in more capital than you to keep their business solvent.
You don’t want to get into a price war.
You want to build your brand so that your brand, when people encounter the brand, gives people a sense of comfort, and a unique sense of ” Yes, I want to be involved with this, regardless of the price.”
By God's grace, it should give them a sense of accomplishment and a sense of higher worth.
And once you begin to do that and also begin to structure your marketing materials so that people can see the value that you provide over and above the value of others, you'll be almost untouchable by a price war.
You can read more inspirational quotes and sayings about life and success or learn how to become successful God's way.
