Attention is greater than money. Because whatever you pay attention to, you will indeed pay for. Whatever you pay attention to, you will indeed (if the offer is right) pay for.
Seest thou a man diligent in his business? He shall stand before kings; he shall not stand before mean men - Proverbs 22:29
Once the restrictions and the objections towards making the purchase are removed, you will find that an attention-grabbing product is very easy to sell.
When attention is being paid to a product, paying money for that product is a walk in the park!
What you need to do is focus on those areas of your business that will grab people's attention. Then you need to implement a branding strategy that encapsulates this attention-grabbing concept. Once you do this, people will knock on your door from the day that you open it to the day that you decide to close it, if ever!
In business, it's not about the product per se. It’s more so about the attention that you command.
Attention is Returning Energy
Attention is boomeranged energy.
It is the result of something that you gave. Therefore, if you give the right energy to the right thing, you’ll get the attention that is required to have a thriving business in any marketplace.