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Authority Gives You The Advantage in Business
Authority also gives you an edge when it comes to branding because authority establishes you as the go-to individual for breakthrough in a particular area.
Seest thou a man diligent in his business? He shall stand before kings; he shall not stand before mean men - Proverbs 22:29
You go to a doctor to get medical advice and medical assistance.
The doctor has a uniform, protocol, and a host of other authority-identifiers. What can you create? What world can you create that sets you up to become the authority?
Authority, again, is about creating and not only about creating products but creating worlds.
Now, this is where we go a step further. When you begin to create your own world, it would be hard for anyone else to say that they have influence in that area like you do because you fully understand your world.
Let’s say I wanted to create The Alive Christians’ theme park. Alive Christians is the authority in that theme park because that is where the influence is coming from, and that is where the creative juices are coming from.
