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You can literally write a cheque today and cash it tomorrow if you're able to have a market that has truly embraced your marketing and brand.
Seest thou a man diligent in his business? He shall stand before kings; he shall not stand before mean men - Proverbs 22:29
And when it comes to marketing, you're talking about changing the mind and the perception of your customer or your market with regards to you and your products.
And when it comes to marketing, you also have to look at branding, which has to do with the perception of your company and offerings.
You want that perception to be ideal for your market so that your customers or your clients see you as the preeminent source of information, service, or experience in your market.
The brand must stand out, and for the brand to stand out, you must be able to lead people into your expertise, because your expertise not only involves what you do.
Leading people into your expertise also entails what and how people perceive your expertise.
And so, in this regard, I can step it up another notch and say that it's not so much about your expertise, as it is about your authority.
You need to have a certain level of expertise to have authority.
But in order for you to have authority, you must be the creator of a world by the grace of God. You must be the one creating the marketplace - you must be the one truly harnessing the full resources of the industry by deciding to create something revolutionary and exciting.
