The higher the hill on which you put your business, the greater your influence and the faster things will happen for you in your market.
Seest thou a man diligent in his business? He shall stand before kings; he shall not stand before mean men - Proverbs 22:29
So put your business high for all to see what God has put in you.
In the same way, when you have a power- differential with your customer, you can sell quicker, purchase inventory faster, and have more influence with your customers. Why?
Because that ball rolling down the hill is like your product or what you provide for your customers. Wrapped up in the ball is your brand. And the speed at which your message hits your customer is faster, the steeper the gradient.
Your customer will understand you and respond to you better when you have a steeper gradient, by God's grace, set up because it allows the resistance that they have to hearing you and purchasing from you to be overcome with a greater force!
When you have a steeper hill or greater gradient between you and your customer, the message gets through faster and more powerfully, so the resulting energy returned to you by your market and customers will be of the same greater magnitude.
And this brings us to a tipping point where we’re going to discuss some laws of business success - secrets of success in business, if you will.
Pay close attention because these will seem like a drive-by.