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The process of osmosis entails the movement of water particles from an area of high concentration to an area of low concentration.
A man's gift maketh room for him, and bringeth him before great men. - Proverbs 18:16
There's a difference between one position and the other position. It's the same thing in business. People come in with a need.
They are in the low position.
You provide an experience to meet that need or want so you are at the high position. Power flows from the high position to the low position. In business, power flows from you to your customers.
If you provide a service or an offering that is seen at a high level, what that creates is a gradient so that you can flow power or influence from where you are -at the high position- to your customer at the low position.
Because your prospective client wants this power to meet their need, they will WANT to hear what you have to say!
However, if you don't do the work in setting things up, so your customers understand their position, then your customers will see themselves as being in the same position as you are, and move to another business to get the power they need.
This is why it’s so difficult marketing and selling to family - it’s very hard to establish a power gradient.
Your family members tend to see you as having the same position as they do!
You must create in your marketplace that difference so that your customers can have a flow of power or energy from you to them.
You can read more inspirational quotes and sayings about life and success or learn how to become successful God's way.
