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Now we can take it a step further.
You also want to set up gradients in the mind of your customers between you and your “competitors.”
Seest thou a man diligent in his business? He shall stand before kings; he shall not stand before mean men - Proverbs 22:29
You want people to clearly see where your competitors are and where you are.
And once you create these gradients, people will say “Oh, I get more power or more energy, more stuff or more value from Business A (your business) as opposed to Business C (your competitor).
This is what you want. To do that, you must fully harness the invisible qualities and value that your business possesses. Because value is both invisible and visible.
Value Is Invisible and Visible. A lot of people focus on the value that is visible.
But they fail to understand that the invisible value is the value that you have in your customers’ minds, and this is infinitely more powerful than the value that you have in the physical world.
Albeit, through technology, you can build invisible equity in the mind of your customer that will work for your advantage as well as your customers’.
You can read more inspirational quotes and sayings about life and success or learn how to become successful God's way.
