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People value energy more than they value product. Build a high value, or in other words, a high-energy company.
Now, there's an intertwining of the concepts in that statement. But if you think about it some more, you'll see what I'm saying.
Think about what you give to your marketplace- the energy, vibe, and impact you can give to your marketplace- that goes beyond product, and then seek to infuse this knowledge into your products and everything that you do.
So that the energy, when your customers receive it, fills a gap in their energy field, so to speak. Once you can do this, there's no price that you will not be able to charge within reason for the thing that you are giving.
For example, if you charge $1,000 for a product, even though it costs you $50, people will pay you $1,000 or even more for that same product because the investment of energy that you put into it gives them the step up that they need. “The law of supply and demand is a law of energy.”
